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UW revenue and expense report: Spending, earnings rise, football continues to generate big profits

The financial report from fiscal year 2023 provides a snapshot into the revenue and expenses of the UW athletic department.
Credit: AP
Husky Stadium during a football game between Washington and Boise State, Saturday, Sept. 2, 2023, in Seattle. (AP Photo/Lindsey Wasson)

SEATTLE — The financial state of the athletic department of the University of Washington is becoming more clear.

KING 5 obtained the latest 80-page revenue and expense report through a records request to the university.

The report covers the 2023 fiscal year, which spans from July 1, 2022, through June 30, 2023. It includes the first year on campus for Michael Penix Jr but does not account for the football team's trip to the National Championship Game, or the early effects of the conference switch.

The report is designed to provide an overall view of the athletic department's finances and could differ from the numbers the school keeps in-house. The report is available to the public each year. The document for fiscal year 2023 can be found here and the one for 2022 can be found here.

UW generated $151,599,477 in revenue and had $150,037,375 in expenses, according to the report filed to the NCAA. Both figures are at all-time highs.

The year before, UW reported $145.1 million in revenue and $149.5 million in expenses.

Of the $151.6 million in revenue, the football program generated 67% of it. That number is up from 63% the year before.

Football brought in about $101 million and spent around $59 million.

Money spent on recruiting continues to skyrocket as well.

UW football spent $1.6 million on recruiting, which follows a trend from recent years. In 2022, football spent $1.46 million on recruiting. In 2019, that number was at $809,000. 

Football turned a profit despite ticket sales being down $2 million from the year before, and despite losing money from the trip to the Alamo Bowl.

The football program benefited from more than $27 million in contributions, which is money from corporations, foundations, clubs and outside donors.

Those numbers tell another story as well.

Football donors gifted more than 27 times the amount of all women's programs combined.

So while every sport other than football and men's basketball lost the school money, the support from outside forces isn't the same either.

Contributions to the athletic department as a whole were up $10 million from the year before.

A few other notes:

The university made just over $25 million from its media rights package, which is down $3 million from the year before. That number will change soon with the move to the Big Ten.

UW athletics spent over $28 million on coaching salaries, which was an increase of $6 million. That number will change with a new football staff in place, and buyout money soon to be reflected from Kalen DeBoer's departure to Alabama.

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