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Brothers use social media to boost farm sales

It's a test of determination, brotherly love and sometimes blind faith as two brothers from Entiat take over their family farm.
Lake Entiat Fruit Stand

It's a test of determination, brotherly love and sometimes blind faith as two brothers from Entiat take over their family farm.

What they lack in experience, they're hoping to make up with a bit of know how from their fellow millennials, relying social media to set Fardell Farms apart.

"At first, I thought, 'Oh God, going back to the farm and working hard," Alex Fardell said.

Alex and his younger brother, John Fardell, represent a bright spot in the farm business, two 20 and 30 somethings getting into farming even as the the number of beginning farmers dropped by 20 percent in the latest farm census.

"Oh yeah, I've been called an outlier before. I've done random things," Alex Fardell said.

For their mom, Sharon Lunberg, her boys sudden interest was a relief.

She had been among the growing number of farmers approaching 60 and ready to retire.

She even listed the property for sale with little success.

"Just sideways things, it wasn't right, and then low and behold, this year the sons want it!" Lunberg said. "Feels good, it does. They are smart, hard working."

The Fardell brothers are also filled with new ideas for the farm.

The farm now has a presence on Instagram, Twitter and Facebook.

"We can instantaneously be contacted at all times. We are kind of in the now," said John Fardell.

The brothers are still learning how to plan for tomorrow.

"So timing wise everything I scheduled was off this year," Alex Fardell said.

For those rough patches, Alex and John turn to humor.

"Stealing fruit, huh, I see how your lugs get full," joked Alex with his brother.

They also lean on that understanding that only brothers can share to keep them grounded and focused on harvesting their dreams.

"When you put the work in, you get reward back," Alex Fardell said.

The Fardells hope to make their farm a destination featuring a grill, outdoor events and area wines, all in the hopes of attracting their own generation to the outdoors.

They're also exploring the use of social media for special orders and deliveries.