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UW announces 10-year partnership with Adidas

Huskies' purple and gold will be getting a new logo soon.

The University of Washington will be sporting a new look for at least the next decade.

Athletic officials announced a 10-year partnership to make Adidas the official footwear and apparel provider. The agreement, which still needs approval from the Board of Regents, would remain in effect through June 2029.

Football coach Chris Peterson said, "Like the University of Washington, adidas is a respected worldwide brand, and this unique partnership will position us for great success moving forward. We are excited to partner with adidas, and we believe our student-athletes will benefit greatly from this agreement."

Adidas is the official uniform provider for more than 100 collegiate programs.

UW's Athletic Director adds, "As we researched adidas' college partnerships, we were extremely impressed with their product innovation, global brand significance, and most of all the depth of service and attention they provide to their partner schools. After meeting with their leadership team, it was clear that adidas understands what makes Washington special and I believe their passion for this partnership will resonate deeply with all who call themselves Huskies."

UW had previously partnered with Nike for athletic apparel.

The deal is worth nearly $120 million annually, reports the Seattle Times.