The hipster beard has gone mainstream, but not all men have the hair to get there. Justin wanted a full goatee. But as he puts it, there was not a lot of growth going on.

“I just wanted a more distinguished look. I've always wanted to be able to grow like, a full beard,” Justin said.

Doctor Ken Williams, a cosmetic surgeon, has noticed an increase in the number of people like Justin asking for more hair on their faces.

“We take that hair from the back of the occipital region of the scalp, we take that hair, and we transplant it and individually insert it into the face where hair follicles are lacking,” Dr. Williams said.

It can take a couple of hours to most of the day, depending on how many hairs are transplanted. The hairs fall out in two to three weeks but grow back in about three months. Justin has spent around $20,000 on three procedures, but he's pleased.

“It's just fuller, thicker, which is exactly what I was going for,” Justin said.

Williams says facial hair transplantation can work for almost anybody from men who want full beards for religious reasons, to men with scars, to transgendered people.

“It doesn't matter what gender they are, which orientation they are, the color of their hair, the color of their skin. This is something that can be done for anybody who wants facial hair,” Williams said.

Patients are under a local anesthetic and say the procedure's not too painful. Unfortunately, those with active cancers, bleeding disorders, or who are taking anticoagulants are not candidates.

The success rate is about the same as that of hair transplantation on the head.

Guys don't seem to be going for the full lumberjack look. A search for the most requested beard turned up Brad Pitt.