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Here's why Aug. 18 is the most popular day to get married in 2018

According to wedding website The Knot, Aug. 18, 2018 is the most popular wedding date of the year. It's a palindrome, which means the number combination is the same when read forward and backward.

HOUSTON - Wedding bells are set to ring Saturday. Nearly 30,000 American couples are expected to wed on what is said to be the most popular wedding day of 2018.

The date, 8-18-18, is a palindrome, which is a a word, phrase or sequence that reads the same backward as forward.

The owners of Three Brothers Bakery, Bobby and Janice Jucker, were married on a memorable date: 9-7-97.

Yet the owners, who will crank out about a dozen wedding cakes for Saturday, said 8-18-18 slipped their mind.

"We’re busy. We’re busy tomorrow, and I never really thought about the dates," Bobby Jucker said.

The Knot, a popular wedding website, estimates nearly 4 million guests will attend nearly 30,000 weddings across the U.S. Saturday. An estimated $1 billion will be spent on gifts and attire.

"Not too many people want to get married outside in August," said Karen Keesler with One Stop Tents & Events in Webster.

She has about four weddings to tent Saturday. It's about average for the Webster business, because 8-18-18 or not, not many would like to get married outside on a 95-degree day in Houston.