In the new book "Take Pride" a leading psychologist says pride is often misunderstood, and tells us how it shapes our minds and can be harnessed for good!

Jessica Tracy, Ph.d has been studying the emotion and reveals two kinds of pride: authentic (the kind you want, the kind that boosts creativity, confers power and status) and hubristic (the kind you don’t, the unsustainable kind that instills dominance and fear).

While pride often has a bad rap, even considered one of the "deadliest sins", the emotion is also recognized as the innate force driving our greatest cultural accomplishments.

Dr. Tracy is speaking at Town Hall Seattle tonight, September 29th at 7:30pm. Click here for tickets