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From Baby Nut to Loretta: Super Bowl's most powerful commercials

Microsoft, Google and Olay were among the brands creating uplifting and fun Game Day ads. Matthew Isaac, Marketing Professor from Seattle U. calls out a few favs.

SEATTLE — For many, the ads during the Super Bowl are more fun to watch than the game itself! Mathew Isaac, Marketing Professor at Seattle University Albers School of Business & Economics organizes a review of his favorite ads each year for students to discuss. In this interview, he shows us his favorites from this year.

Google's "Loretta"

Amazon's "What did we do before Alexa?"

Microsoft's "Be the One - Katie Sowers"

Olay's "Make Space for Women"

Planters's "Tribute"

Cheetos' "Can't Touch This"

Segment Producer Joseph Suttner. Watch New Day Northwest 11 AM weekdays on KING 5 and streaming live on KING5.comContact New Day

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