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The brain science behind your shopping decisions

Behavioral Economist Melina Palmer shares her tips for brainy shopping.

SEATTLE — Melina Palmer, host of The Brainy Business Podcast, explains how knowing how your brain makes decisions can make you better prepared to shop online and in person. 

99% of decisions are made by the subconscious brain using rules of thumb from what has worked in the past (not necessarily what will work in the future or the best for the exact situation).Think about the shopping experience before you go and have a plan to keep you on track and less susceptible to impulse buys.

Segment Producer Derek Haas. Watch New Day Northwest 11 AM weekdays on KING 5 and streaming live on KING5.comContact New Day. 

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