Oprah helped put Baconnaise on the map

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by LORI MATSUKAWA / KING 5 News

KING5.com

Posted on May 23, 2011 at 5:29 PM

Updated Tuesday, May 24 at 7:40 PM

SEATTLE -- Chomping into a Baconnaise, lettuce and tomato sandwich, Oprah Winfrey and friends declared it good stuff. "Vegetarian and kosher! Thanks Justin and Dave! Get your own Baconnaise!"

 And when Oprah says "Get your own Baconnaise" -- viewers did!

"Our servers crashed, our internet crashed, our phones crashed," recalled Dave Lefkow. That was in April 2009, when Seattle's Lefkow and Justin Esch impressed Oprah with their bacon flavored mayonnaise, bacon salt and bacon lip balm. Sales the year before were running about 1.4 million dollars. After Oprah, their business changed forever.

"Within a two day period, we had probably 10-thousand orders just off our website," said Lefkow. "Within a year we had sold over a million jars of Baconnaise."

The business that started in Lefkow's garage four years ago with five thousand dollars he won on "America's Funniest Home Vides" is now in a southend warehouse and employs eight.

Bacon Salt products are now available in 50 states, 60 countries and shipped to the troops in the Middle East, where bacon is hard to find.

"You know, when Oprah says you should try this product, people just run out and buy it," marvels Lefkow. "She has this amazing power over her viewers that I don't think anybody else has."

Lefkow thanks Oprah for helping their business, whose motto is "Everything should taste like bacon."

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