Full interview with top Xbox exec, Yusuf Mehdi

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by RENAY SAN MIGUEL/KING5 News

KING5.com

Posted on March 11, 2014 at 6:14 AM

Updated Tuesday, Mar 11 at 7:26 PM

Microsoft itself has a lot riding on the new video game "Titanfall." The game gives the company a chance to show off the Xbox One's technology while crushing its competition - namely, Sony's Playstation 4.

Yusuf Mehdi, chief marketing and strategy officer for Xbox, attended this week's South by Southwest Interactive Festival but managed to speak via Skype with KING 5's Renay San Miguel.

In this full interview, Mehdi talks about how Microsoft is showing off its cloud computing technology with "Titanfall," how the company hopes to use the Twitch gaming social network to sell more Xbox's, and whether or not Microsoft believes it's getting enough support from developers for the Xbox One's Kinect motion-control technology.

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