It's so cool, it's a secret.
At least that's how Seattle's newest coffee shop appears during it's invitation only roll-out.
At the Pike Place Market, Storyville Coffee Company is brewing intrigue at what is described a new coffee experience.
"We don't think Seattle needs another coffee shop," said Storyville Co-President Jamie Munson. "It needs a new coffee experience and we're here to build the dream, the ultimate coffee experience."
The brochure is a story book, inviting selected guests to the free roll-out.
Starting October 1, the public and the prices kick in.
A latte is priced at $4 and a pound of special blend coffee beans, roasted on Bainbridge Island, is $32.