KING 5 News Overall Excellence


by KING 5 News

Posted on February 16, 2012 at 5:03 PM

Updated Thursday, Feb 16 at 6:17 PM

KING 5 News
KING is the clear leader for news coverage in the Pacific Northwest. We believe enterprise reporting and great storytelling are hallmarks of outstanding television stations. Even though Seattle is a highly competitive news market with several strong stations, viewers have responded by making KING’s newscasts the most watched in the Northwest.  
We also believe in JAWAT – Journalism Anywhere, Anytime – and that commitment has made the leading broadcast website in the region, winning the national Murrow award as best TV station website for the second time in the last five years. We are especially proud of our journalism in 2011.
KING 5 went to Perugia, Italy for the Amanda Knox appeals trial, a case that reporter Linda Byron has been covering since Knox’s arrest four years ago. The entry includes live coverage of the verdict and Knox’s return home the following day.
Some 10,000 people watched our livestream of Knox’s homecoming and press conference. The stories and photo galleries of the verdict and homecoming generated nearly 250,000 pageviews over two days.
This investigative series exposed millions of dollars in food stamp and welfare fraud schemes and completely ineffective government oversight. The stories produced new laws and regulations and cost government officials their jobs.
This was a year-long project to chronicle the efforts of recovering addicts to climb Mount Rainier… and climb out of their addictions. We were with them every step of the way, producing a series of reports and a primetime documentary. 
This series of reports exposed two King Co. Sheriff’s deputies who kept their jobs despite behaving like bullies with badges. As a result, one deputy was fired and the Sheriff implemented new oversight procedures.
A foot of snow in one night is far more than the Seattle area can handle. Online coverage produced 2.5 million pageviews, including 225,000 from mobile devices.
KING believes in covering politics. We are the only station in Seattle with a full time political unit, producing a weekly show that is must watch TV in the Washington political community. We went to Iowa to cover the straw poll kicking off the 2012 Republican Presidential campaign. Our 5pm anchor also sat down with President Obama for a one-on-one interview at the height of the debt limit stand-off.
Our political unit produces a daily blog and a content rich section on the website.
32:35    THE GIFT
This story aired on Christmas Day. Thanks to the kindness of a stranger, a nine year girl can do something she’d only dreamed about before.  This is an example of the kind of storytelling we emphasize.
KING is known as the “Home Team”, which is more than a marketing slogan. The station has a long history of community service.   In 2011, we staged our 11th annual “Home Team Harvest”, a holiday food drive to collect donations for area food banks. Despite the failing economy, we collected record amounts of food and money.
The Japan quake was a story with lots of local angles for us. The quake triggered a tsunami watch along the Washington coast, which has suffered similar disasters from massive offshore quakes. We also have a large Asian population with close ties to Japan. We sent two reporters to Japan to provide local coverage, although radiation cut their stays short. This is the first 30 minutes of our 5pm broadcast the day of the disaster.
DIGITAL MEDIA is the dominant digital news source in the Seattle area, reaching more than 865,000 adults in a given month, according to The Media Audit Fall 2011. and our social media and mobile platforms provide comprehensive coverage of local news, sports, weather and traffic and is the site that more local residents turn to during breaking news event.
In 2011, we added a suite of mobile apps for weather, traffic, and sports that have been downloaded more than 150,000 times and we launched a new iPad to rave reviews at the end of the year.
KING 5 is recognized as a leader in social media, which is quite an accomplishment for a tech-savvy region that plays home to Amazon, Microsoft, along with Facebook and Google offices. We consistently engage with the community on multiple online platforms – from the biggies like Facebook and Twitter, to social sharing apps like Instagram. We have more than 100,000 total likes across all our Facebook pages and more than 110,000 followers on Twitter. (We rank first in the Seattle area, according to this independent site: