SEATTLE – Safeco Insurance is introducing a new device which could let parents track their teens on the road.

"Teen-surance" was rolled out at Safeco Field Tuesday morning, which the company says is targeted to teens and parents alike.

In theory, the GPS-based system can be installed in a teen's car and allow parents to track that car's location.  It will also monitor speeds and transmit alerts to parents by cell phone, e-mail or text message.

Safeco says the device can be installed right underneath the dash or steering wheel and if the cords are ripped out, an alert will be sent.

The product is in the beta testing stage right now with an official launch date scheduled for later this month.

The company shrugs off suggestions the device could be used for other purposes or that data could be used to aid law enforcement in a criminal investigation.

"Relative to what could happen in law enforcement or the legal community I hate to predict what might happen, but we're prepared for what inquiries may come," said Safeco vice-president Jim Havens.

Safeco say it ultimately hopes the product is not used by "Big Brother," but by mom and pop.

"This is about changing the conversation at home between the parents and teenagers and teenagers and the parents," said Havens.

Safeco says the device could also provide roadside assistance and could remotely unlock a vehicle.

The initial cost will be $14.99 a month.