In the new Titanfall video game, your character can ride inside huge robots while destroying your enemies.

Microsoft itself has a lot riding on Titanfall. The game gives the company a chance to show off the Xbox One's technology while crushing its competition - namely, Sony's Playstation 4.

Yusuf Mehdi, chief marketing and strategy officer for Xbox, attended this week's South by Southwest Interactive Festival but managed to speak via Skype with KING 5's Renay San Miguel.

Read or Share this story: