Since 1851, Kiehl's has been known for products that take care of the body but the company's passionate about caring for the community too. This year marks their 4th annual LifeRide for amfAR , a major motorcycle trek to raise money to find a cure for HIV and AIDS. Seattle has the honor of kicking off this year's ride. Chris Salgardo, president of Kiehl's USA, and actor and musician John Corbett join New Day to talk about their upcoming ride.

Attend the kick-off for the 4th Annual LifeRide for amfAR and meet the riders today (July 31) from 12:30-2:30pm at Kiehl's in U Village.

You can join the fight against HIV/AIDS with the purchase of Kiehl's limited edition Ultimate Strength Hand Salve. 100% of the sale of this product will go directly to benefit amfAR.

For more information about Kiehl's, visit

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