SEATTLE-- We've heard of Black Friday, and Cyber Monday. Now there's a new national campaign hoping to drive shoppers to local stores.

It's called Small Business Saturday, the first Saturday after Thanksgiving.

The idea of this started spreading around on Facebook aimed to help the so-called mom and pop stores.

At Alki Bike and Board in West Seattle, certain items like their Smithgoggles, some locally made t-shirts, andsome of theirhelmets are 20 percent off only on Saturday. Also on sale,aretheir high-end snowboards. The store has been promoting its Small Business Saturday sale on its website.

It's been a big thing that we're trying to be a part of trying to promote as much as we can, says Apples Bonifazi, manager of Alki Bike and Board.

Other local retailers are hoping the national movement will take off.

I Facebooked about it regularly and handed out notices to all my customers for the last three weeks, saysLisa Meyers, owner ofCapers in West Seattle.

Everything ata clothing store called Sweetie will be 20 percent off,a discount they hope will be a wallet-opening incentive.

The idea is to have a day during the holiday season dedicated to luring shoppers into small local businesses, like Black Friday does for the big retailers.

The research firm Civic Economics says for every $100 spent in a locally owned store, $68 stays in the community. Compare that to the $43 that stays here when you spend at a chain retailer.

Spend money you'll hopefully see come back to your area, says Bonifazi.

We were hard pressed to find any shoppers heard about Small Business Saturday.But many say they'd support it.

American Express is offering their customers a $25 incentive to shop locally Saturday, November 27th.Shoppers need to sign up on their website to take advantage of the offer.

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