SEATTLE -- For the customer, it ends with an aromatic cup of hot delicious coffee. Getting to that point takes time, effort and dedication in multi-layered process. Victrola Coffee Roasters on Seattle's Capitol Hill neighborhood has it down to an art.

We call it 'intentional partnerships,' said Joshua Boyt of Victrola Coffee Roasters. We begin with the end in mind, starting with coffee bean farmers and ending with the customer.

A gleaming espresso machine sits at the front counter. Here customer choose their drink. While they wait, they can turn around and watch as a huge coffee roasting machine as it roars to life and cooks the beans.

We consider coffee a market fresh product, like fruits and vegetables, it has a pretty short shelf life, Boyt said. According to him, coffee goes stale between 10 to 14 days.

Along with the drinks and the roasting, Victrola's has a public cupping room. People are invited to come in and learn how to discern the different types of beans from other countries and to develop a palette.

It starts with simply smelling the coffee, determining what notes you find, like spice, or chocolate, said Boyt.

Coffee beans from all over the globe are featured at Victrola. Right now, they have one of the most expensive and refined coffee beans in the world. From Columbia, called Geisha, it retails for $120 a pound. Victrola is offering it for $15 dollars a pour over.

This is a very special coffee, we are happy we get to offer it to customers, said Boyt.

Victrola Coffee Roasters is just one of the hundreds of coffee makers that will be participating in this weekend's Coffee Fest at the Washington State Convention Center. Coffee Fest is a trade show featuring the latest trends and advice on all things coffee. The show also includes Latte Art Championships and Best Coffee House Competition.

Here's more information on Coffee Fest and Victrola Coffee Roasters.

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