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UNIVERSITY PLACE, Wash. - Could changing a city's name help boost business? The city council in University Place might find out.

University Place Mayor Ken Grassi said the city has an identity shortage and is entertaining the idea of changing the name to Chambers Bay, the name of the county's golf course.

Chambers Bay Golf Course will host the 2015 U.S. Open. Grassi said the event will give the region international attention.

The mayor called it a potentially great marketing opportunity. He said changing the name would also let people know the community is located on the water.

Grassi said University Place is routinely confused with Seattle's University Village.

He also pointed out there is no university in University Place. The area got its name in the 1800s, when the University of Puget Sound was supposed to be built there. It ended up being established in Tacoma.

There doesn't need to be a university here. It's just always been University Place, said Ruthanne Bacon.

Bill Callier does not like the idea either.

He owns University Place Radiator, Mufflers and Brakes and does not plan on changing his signs or business name.

I've been here 31 years. Everyone knows us, said Callier. Why change it?

At this point Grassi said the idea is far from an official proposal.

The mayor told KING 5 News a group of private citizens, without using any taxpayer money, is looking into changing the name.

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