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T-Mobile is making another big move to drum up business, offering a trade-in deal that will allow customers to turn in their iPhone 4S or iPhone 4 for an iPhone 5 with $0 down.

We re making it incredibly attractive to buy an iPhone 5 by pairing an un-beatable upfront price and trade-in offer with Simple Choice, the most hassle-free and affordable rate plan in wireless, said Mike Sievert, chief marketing officer for T-Mobile, said in a statement.

The trade-in service begins Friday and runs through June 16.

The offer comes weeks after the company unveiled new no contract plans. T-Mobile said it will be the only major U.S. wireless company offering the iPhone 5 with no annual service contract.

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