Amazon s Kindle Fire tablet accounted for just 2.4 percent of Thanksgiving and Black Friday sales, dwarfed by Apple s iPad, which made up more than 88 percent of tablet sales.
The Kindle Fire also trailed Barnes and Noble s Nook, which was at 3.1 percent according to Fortune.
Amazon is putting a positive face on the numbers, saying in a statement Tuesday that Black Friday and Cyber Monday were the best ever for the entire Kindle family.
Kindle e-readers and Kindle Fires have held the top 4 spots on the Amazon worldwide best sellers list since launch, and that was before the busiest shopping weekend of the year, said Dave Limp, Vice President of Amazon Kindle.
Story compiled by KING 5's Travis Pittman