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If you share your Netflix account with family members or friends, you can now make the experience a little more personal when you log in.

The service has started rolling out a user profile feature that allows up to five personal profiles on one account. After logging in, users will see an icon for each profile and can select theirs. Netflix will then change to reflect their viewing history, favorites and favorite genres.

Each profile will also have its own Instant Queue of saved programs to watch.

The feature also lets users connect their profile to their Facebook account to get movie and TV show recommendations from friends.

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