The holiday shopping season is well under way and a unique campaign is helping small merchants make a bigger splash. American Express and Delta Airlines have teamed up to host a series of pop-up malls at Alki Arts Gallery in downtown Seattle, to promote the shop small' initiative. Last week, we introduced two merchants who specialize in home decor and design. Linda Walsh from Clementines, and Jessica Park from Ampersand as Apostrophe joined New Day to preview the next pop up theme: Fashion and Beauty.
From now until December 23, the mall will feature different themes and merchants:
- November 26 - December 2: Home & Decor
- December 4 - 9: Fashion & Beauty
- December 11 - 16: Man Cave
- December 18 - 23: The Perfect Gift