The holiday shopping season is well under way and a unique campaign is helping small merchants make a bigger splash. American Express and Delta Airlines have teamed up to host a series of pop-up malls at Alki Arts Gallery in downtown Seattle, to promote the shop small' initiative. Last week, we introduced two merchants who specialize in home decor and design. Linda Walsh from Clementines, and Jessica Park from Ampersand as Apostrophe joined New Day to preview the next pop up theme: Fashion and Beauty.

From now until December 23, the mall will feature different themes and merchants:

  • November 26 - December 2: Home & Decor
  • December 4 - 9: Fashion & Beauty
  • December 11 - 16: Man Cave
  • December 18 - 23: The Perfect Gift
Learn more about American Express Shop Small Initiative by clicking on the link, or by connecting on Facebook and Twitter: @ShopSmall

Connect with Linda and Clementines on Facebook and Twitter: @ClementineShoes

Connect with Jessica and Ampersand as Apostrophe on Facebook and Twitter: @_Jessica_Park

Read or Share this story: http://www.king5.com/story/entertainment/television/programs/new-day-northwest/2013/12/27/seattle-pop-up-mall-focuses-on-fashion-and-beauty/13356780/