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It's a curiosity of how the Internet works that a shopper using a search engine to find a flat-screen TV probably will not turn up Costco Wholesale, a major television vendor and the country's largest retailer after Wal-Mart.

Costco.com is not built to attract online hits, but it does decent business about $2 billion in sales a year. It does so by offering everything from caskets to an 18.88-carat diamond, while attracting customers even more affluent than the average shopper at its warehouses.

Read the complete story in The Seattle Times.

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