Americans will spend $11 billion this weekend on food, clothing and merchandise related to the Super Bowl, an 8 percent increase from last year, according to the National Retail Federation.
Food costs are one reason for the higher total spending this year, as it will cost fans more to lay out a party feast.
For example, the beef used to make chili or burgers costs 60 percent more now than it did four years ago, according to the American Restaurant Association (about $2.10 a pound).
And chicken wings are up 39 percent over that same period, to $1.76 per pound.
Beer prices are up too, but just 6 percent more than four years ago.
One common party snack will be cheaper though: Avacado prices are down 17 percent compared to four years ago, so guacamole won't take as big a bite out of snackers' pockets.