It is so choice.
After a lot of Internet buzz over the last few days following the release of a 10 second teaser, Honda has posted its full 2:30 Super Bowl commercial on YouTube, featuring Matthew Broderick paying homage to his Ferris Bueller character from 26 years ago.
The commercial finds Broderick faking a sick call to his agent so he can take the day off.
After a couple scenes of Broderick in his robe and brushing his teeth with a towel around his head, a valet holding the key to Broderick’s Honda CR-V is heard calling “Broderick. Broderick” – a recreation of Ben Stein’s classic and often imitated classroom scene.
Broderick hits the amusement park, natural history museum, horse track and a parade in Chinatown, all the while barely avoiding being spotted by his agent.
The commercial ends the same way the movie did, with Broderick saying “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Afterward, Broderick returns to ask why you’re still watching the commercial.
Playing under all this is Yello’s “Oh Yeah.”
The L.A. Times reports the ad will be pared down to 60 seconds to run during the fourth quarter of Sunday’s Patriots-Giants game. On average, 30 seconds of ad time this Sunday will cost $3.5 million.