Richmond hoping track access boosts fan experience

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Associated Press

Posted on April 25, 2014 at 1:02 PM

Updated Friday, Apr 25 at 1:04 PM

RICHMOND, Va. (AP) — They are calling it "Track Takeover" at Richmond International Raceway, and it's an idea that track President Dennis Bickmeier hopes will not only improve the experience NASCAR fans have only hours before cars start racing on the 0.75-mile oval, but bring more of them, or bring them back.

Richmond has opened the frontstretch before, but from 2-4:30 p.m. on Saturday, fans can walk the entire track, enjoy live music, tour a NASCAR hauler and visit key spots in the track's history.

Bickmeier says the idea spawned from a survey the track did with ticker-holder who stopped coming. In their answers, he says, many indicated they wanted more to do beyond tailgating and midway spending. Ever since, he says fans and industry people alike have reacted favorably.

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