LinkedIn spruces up mobile app to widen appeal

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Associated Press

Posted on April 18, 2013 at 11:52 AM

SAN FRANCISCO (AP) — Online professional networking service LinkedIn is dressing up its mobile application to impress people who are increasingly scrolling through content on smartphones.

The changes being unveiled Thursday mark the first time that LinkedIn Corp. has completed a major overhaul of its mobile app in 20 months. The revamped app is available for the iPhone and Android phones.

The new design relies on formulas that are supposed to figure out which features and topics are the most appealing to each user and ensure that those services are just one tap away.

LinkedIn's new app also will display photos and other graphics more prominently within a stream of updates. The stream will look similar to what people who frequent Facebook see on smartphones and tablet computers.

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