At Moz in Seattle, CEO Rand Fishkin is trying to create a happy, healthy environment for his 130 employees. So far, its working.
Maybe it has something to do with the fully stocked kitchen, twice a week caterings or 150 percent match on donations. Or it could be the employee favorite, 'Paid-Paid vacation', an incentive where the Seattle branding and marketing company offers a $3,000 stipend for employees to spend on their paid vacation.
"We think vacation is sacred," says Fishkin with a smile.
While there is little doubt employees are happy at Moz, the underlying effort is about offering incentives to prevent employees from leaving.
As the economy improves, the Seattle job market is becoming ultra competitive with young smart computer science majors flooding the local market as large companies expand their reach and hire.
The Seattle unemployment rate has dropped to 4.7 percent from 7.2 percent one year ago. And according to the U.S. Bureau of Labor Statistics, the number of workers voluntarily leaving their jobs is up more than 10 percent over the past two years.
"We have 12 open positions posted on our website right now, it takes 3-4 months to fill an individual roll," Fishkin says. "We want to make sure everyone that comes through feels like their experience just keeps getting better and better."