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SEATTLE - The City of Seattle is considering a change to the current sign code which would permit big, bright billboards on skyscrapers. It would allow big companies, leasing at least 200,000 square feet, to put a large sign on all four sides of a skyscraper.
Bryan Stevens with the city's Department of Planning and Development says the idea is "to retain and attract our large scale business owners and tenants."
But, critics say the proposal would take Seattle's clean, pristine skyline and brand it with billboards lit up with corporate names.
"It's a skyline that's collectively owned by all of us and suddenly it becomes privately marked." says architect, author and urban planner Mark Hinshaw.
Activists have already filed a legal challenge saying the billboard proposal would adversely impact the environment. The question is before a Seattle hearing examiner.
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