REDMOND, Wash. - They're a trio of typical tweens who love their toys.
But they're also turning their toys into tools of the trade.
Robert Clarke, Lucas Reif and Carson Fujisaki are the creators of OmniTechNews -- a Web site and podcast with its finger on the pulse of the discriminating young gadgeteer. The boys produce product reviews from a bedroom in Robert's Redmond home, using equipment purchased with allowance money.
Related Content
"We pour our sweat and blood into OmniTechNews," said Lucas.
At first it was just for fun, but when they started posting their reviews on YouTube and iTunes -- people started paying attention.
"They know that I, along with Lucas and Robert are really tech savvy," said Carson. "They kind of know that I know what I'm talking about."
The boys have reviewed everything from Robert's sister's laptop to a brand new Dash 3-G smart phone, sent to them by Bellevue's ATC America. (They gave it an 8/10.)
It's much more than just some high-tech hobby. American 'tweens wield more than $40 billion a year in spending power, so businesses are taking them seriously.
"You correspond with these kids via e-mail, and you have no idea that they're only 11 or 12 years old.? They know so much about electronics it's unbelievable," said ATC America's Keith Nowak.
The smart phone manufacturer says one of the best ways to build buzz among young America is through peer-to-peer marketing.
"If we are getting our message across to them and they're excited, then they're the ones spreading the news to their friends," he said. "No longer is the group of friends just the kids at school. They're online. People are following them from around the world."
You can find more information at .
To add a comment, please register or login.