Seattle school calendar includes hidden message

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by CHRIS DANIELS / KING 5 News

Bio | Email | Follow: @ChrisDaniels5

KING5.com

Posted on September 6, 2012 at 11:44 PM

Updated Friday, Sep 7 at 12:00 AM

SEATTLE – The start of another school year has prompted the start of a new policy: paid advertisements.

 
Robert Femiano doesn’t like it.  That’s why the second grade teacher at Sanislo Elementary won’t post the new district calendar.
 
“Here we’re selling televisions,” he says as he points to the calendar, “In an institution where I’m asking kids to turn off the tv, and pick up a book.”
 
The School Board unanimously passed a plan earlier this year to allow commercial advertisements in the calendar, on select scoreboards, and inside stadiums.  Board members said it would increase revenue for student activities.
 
Femiano did his help to part, joining other parents, by paying for a message denouncing the ads.  The district calendar has a spot which reads “Commercial Advertising Does Not Belong in the Seattle Public Schools”.  He says his group ‘Seattle Committee to Save Schools’ paid $1500 for the ad, which went out to 55,000 students and their families.
 
District Spokesman Lesley Rogers says “because of them we were able to hit our goal, so we thank them.”
 

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