Dove looks at the power of perception

Dove looks at the power of perception

Dove looks at the power of perception

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by KING 5 News

KING5.com

Posted on April 17, 2013 at 1:04 PM

Updated Wednesday, Apr 17 at 1:10 PM

Dove has made an online advertisement that has many people talking.

Earlier this week, Dove released an ad on YouTube that tackles the issues of women and self-image, and the video's lesson is powerful for anyone. The ad is part of Dove's Real Beauty campaign.

To explain the project, Dove shares this below the video: "Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful ... we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see."

In the three-minute spot, women sit down with a retired police forensic artist and describe themselves. The artist doesn't see them before or during the sketch.

Then the artist sketches each woman based on the description from a stranger who spent a few minutes getting to know each woman.

At the end, the women pictured in the sketches are shown the two finished pieces--the one they described next to the one based on another's description.

Without giving away the whole ad, we will say it definitely makes you think.

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