SEATTLE - When the largest fast food chain in the world rolls out a new campaign, people notice.
In the Northwest McDonald's is touting the company's decision to use locally produced food in their restaurants.
Billboards, television and newspaper ads all make the same connection between McDonald's Northwest restaurants and food produced in the same region. One Billboard draws a connection between fries eaten in Seattle and potatoes grown in Pasco.
Critics wondered about very fine print on those ads that reads: "Participation and duration may vary."
But McDonald's spokesperson Paisley Madison told KING 5 that is just the normal McDonald's disclaimer and gave us statistics to back up the local claim. She said 95 percent of the fries served in the Northwest are grown on farms in Washington, Idaho, or Oregon.
Madison said 95 percent of the fish in their sandwiches comes from Alaskan waters where the Seattle fleet fishes.
And she said 88 percent of the apples come from the Treetop Company which buys apples from Washington State orchards.
Interestingly enough, those statistics were the same several years ago. McDonald's has been buying local for years because they feel it is the most efficient and economical way to do business. They've just decided to promote it.
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