Abercrombie and Fitch is known for its racy ads for adults, now some say they went too far by trying to sell push-up bathing suits to young girls.
The push-up tops are made for girls as young as 7-years-old.
While many express discomfort with the products, a Boston professor says this kind of thing is actually dangerous.
“It gets young girls to think about themselves in sexual ways before that’s developmentally appropriate,” says Professor Gail Dines of Wheelock College.
She adds that the potentially negative psychological effects are not limited to the young girls.
“It sends out really bad signals to adult men about young girls being appropriate sexual objects, objects of sexual desire for young men,” says Dines.
In regards to sending a message, Abercrombie and Fitch removed the words “push-up” from their website, but the padded tops are still there.