Apple's iPhone hit stores with a crushing wave of publicity, with customers waiting in line hoping to put its hip look and functionality in their hands.
And one of the iPhone's biggest fans was Amanda Adamcheck.
"I love the iPhone," Amanda said. "I have no problems with it working at all."
Ryan McCune of Covington jumped in the cool waters spending $400 on his iPhone.
"I love my iPhone. I take it everywhere I go," Ryan said
Soon after their purchases, a switch broke off Amanda's iPhone. Then Ryan's speakers quit working.
Both are easy fixes.
So they took them into Apple believing the issues would be covered by their one-year warranty.
Amanda explains what happened next.
"They took my phone. And when they came back they shined a flashlight in it and said, 'We're really sorry, but the warranty is void because you have water damage.' And I was flabbergasted because I never had any water damage," she said.
Ryan heard the same tune from Apple.
"It was tough for me because it hadn't been submerged in water," he said.
See, if the water sensor in the iPhone is activated, it turns pink and the warranty becomes void.
We've seen complaints from iPhone owners all over the country who say sweat from working out got into their phones and short-circuited their warranty.
Stacy Kennecker and Lee Pittman say they've had the same problems with their iPhone.
Lee says he called customer service and was told this issue was nothing new to the company.
"He says they have this issue all the time," Lee explained.
This may be the problem: The water sensors for the phones are in the headphone jack at the top of the phone and at the bottom of it - both places where sweat can reach.
In a typical cell phone, the water sensor is located deep inside the phone. So the phone actually has to be submerged for the sensor to be tripped.
The folks who fix iPhones say they are difficult to open, so Apple's made it easy to check the sensors quickly.
"Their technicians can look at it and determine if the phone has or has not been exposed to moisture without opening it up," said Ben Pender-Cudlip.
All Apple's product guide says is to avoid getting moisture in openings.
But when Ryan and others went to the company they were told the same thing: Buy a new phone.
"It was pretty eye-opening to be told it had been submerged in water when it hadn't and then on top of that be told I had no options," said Ryan.
Apple told us that customers with these issues can now buy a refurbished phone for $200. But this is about the same price as a new iPhone.