The Pierre family, which owns Pierre Ford, Bill Pierre Chevy, Pierre Auto Center and Pierre Money Mart, wants to build up and upscale.
Through a UW design study team, the family has been meeting with community members over the past year. They've identified some preliminary ideas for retail, office and residential highrise developments.
It's a vision for nearly 12 Lake City acres, including 15 properties owned by the Pierre family.
Lake City resident Janet Arkills calls it "a wonderful thing." She's looking forward to "a place I can come with my kids, engage with neighbors and feel we belong to a community."
But, the vision for the Pierre properties may have a cloud. Where the family wants to build upscale, the city wants to build low income.
"This is a great place for low income housing," said Chris Potter, director of Seattle Facility Operations. "it's got great transit."
At question is the future of the old Fire Station 39. Seattle used it as a homeless shelter for the past two years. Now, the city is considering turning it into low income housing.
There is opposition. The fire house is right in the middle of the Pierre development plans.
"The city has never heard a loud voice from Lake City and now they're going to hear a strong cohesive community," said neighborhood activist, Janine Blaeloch.
The final decision on the future of the fire station is in the hands of the Seattle City Council.