NEW YORK -- T-Mobile is eliminating fees for using data and texting services in more than 100 countries and capping charges for international voice calls.
Starting Oct. 31, customers of T-Mobile's flagship Simple Choice plan won't have to worry about getting hit with so-called roaming fees if they fail to sign up in advance for an international plan. Those fees can reach hundreds or thousands of dollars for a trip, even to neighboring Canada or Mexico.
T-Mobile has been trying to differentiate itself from bigger rivals by shattering longstanding industry practices and calling itself the "Un-carrier."
The company began in March by dropping conventional two-year service contracts in favor of selling phones with installment plans. T-Mobile followed that in July with a program that lets people upgrade phones more frequently.