There's a new online grocery delivery service in town. It's called Instacart and it's the only on-demand grocery delivery service that can deliver from Costco and QFC within an hour.
Instacart has a different business model than Amazon Fresh because it doesn't have a warehouse, inventory or large delivery trucks. Instacart uses personal shoppers who fulfill your order. And they are able to offer a more personalized service.
"They are in there picking the freshest produce, the freshest eggs and milk for you. Additionally, they are able to follow personal instructions. So if you say, ‘I'm making guacamole tonight so get really ripe avocados,’ they'll pick really ripe avocados. Or you can say 'I really like green bananas, get them so they're all green.' They'll be able to follow those instructions," said Susie Sun, city launcher at Instacart.
Instacart will deliver alcohol to customers over the age of 21, but shoppers will not deliver big ticket items like flat screen TV's from Costco.
Instacart's delivery zone in Seattle is between Puget Sound and Lake Washington and Greenlake to Duwamish.
The delivery fee is $3.99 for orders over $35. It costs $14.99 if you want your order delivered within an hour.
Instacart will start with 20 personal shoppers in Seattle and encourages customers to rate them on their service.
"After each delivery, the customer has a chance to rate shoppers from one to five stars. We do actively monitor that so that gives us a good pulse on how our shoppers are doing," said Sun.