Barbie has tried out a lot of different jobs in the past. Now she’s added a new position to her resume: businesswoman.
Mattel has released Entrepreneur Barbie, in an attempted to inspire young girls to dream bigger.
The new career doll wears a pink and black dress and high heels (her feet still come in the same shape). She comes with a smartphone, tablet and shiny briefcase.
The doll was inspired by eight real life businesswomen, known as Barbie’s “Chief Inspiration Officers.” Her CIOs include the founders of companies including One Kings Lane, Rent the Runway, Girls Who Code, and Sugarfina.
Mattel's message for the new doll: “If you can dream it, you can be it.” The company is also using the hashtag #unapologetic for their social media campaign, suggesting girls don’t need to apologize for having big career goals.
"My younger sister and I loved our Barbies and we would spend hours playing with them — if only my mother could have videotaped the stories we played out,” One Kings Lane founder Alison Pincus told the Today Show. "For us, Barbie was a tool that inspired creativity and story-making and encouraged us to have fun.”
Her partner and site co-founder Susan Feldman added, "My hope is that Entrepreneur Barbie will encourage girls to think about starting their own business and harnessing their own creativity. We hope girls will be inspired by real women who have been successful forging their own path.”
Rent The Runway co-founder Jenny Fleiss had the same thought process.
"If girls are taught at a young age that entrepreneurship is a plausible and satisfying career path,” she told TODAY, “perhaps that will encourage more female-owned businesses in the future."