A small business success story

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by JOE FRYER / KING 5 News

KING5.com

Posted on November 23, 2012 at 7:12 PM

Updated Sunday, Nov 25 at 5:49 PM

SEATTLE – No one camped outside of Top Ten Toys Thursday night.  And there were no doorbusters waiting inside to greet shoppers on Friday. 

Yet Black Friday brought plenty of business to the Phinney Ridge store, and owner Allen Rickert hopes things will only get better.

“I’m expecting a very strong holiday season,” he said.  “Hopefully my strongest yet.”

Why so strong?  The Fred Meyer next door is remodeling, and earlier this year the Toys ‘R Us in Northgate closed its doors.

“That is reverse of what usually happens, right?” said Ashley Oster, who shopped with her 4-year-old daughter Hannah on Friday.  ‘She has so much fun while she’s here that it makes shopping joyful which is awesome.”

Top Ten Toys is filled with educational toys, including science kits and other items that are not always found in big-box retailers.  Stomp Rockets are their top seller and good old-fashioned rocks remains their number five seller. 

Employee Malaika Hinshaw, who shopped at the store as a child, started working there at age 15.  That was 20 years ago.  Now she is buying toys for her 10-month-old child, something she started doing before she got pregnant.

“I was hiding toys from my husband before we talked about even having a kid,’ Hinshaw said.  “I love toys that much.”

While Black Friday is often reserved for big-box retailers, the Saturday after Thanksgiving is now dedicated to small businesses, like Top Ten Toys. 
 

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