Navigating the Seattle Center’s Exhibition hall with some 200 judges and 36 student-led teams at the UW Business Plan Competition, the first booth in the door was tough to miss. This college student sported a skirt and fashionable bra, and that’s about it. When it comes to pitching your business, a demo is the new PowerPoint, so this was some pretty good marketing.
This innovation is known as JoeyBra. As described by the founders, it’s ”a unique pocketed bra design that allows women of all ages to go to dances, parties, or events without having to worry about bringing a purse.”