NEW YORK (AP) — The laughs are back. Betty White plays football and a house made of Bud Light cans falls slowly apart. It must be the Super Bowl — or at least the advertising showcase that entertains amid the gridiron action.
The commercials got off to a funny start Sunday night on CBS, with companies like Anheuser-Busch and Coca-Cola going straight for chuckles.
Villanova marketing professor Charles R. Taylor says the light-hearted tone is working this year because the ads still manage to tell people what the brands stand for.
Not every commercial was strictly humorous. Automaker Toyota aired several pregame ads to reassure worried owners after its brake recalls.
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