NEW YORK (AP) — GoPro has climbed mountaintops and dived to ocean bottoms. Now it's headed somewhere only slightly tamer: Wall Street.
The maker of wearable sports cameras is expected to sell its shares publicly for the first time and begin trading on the Nasdaq stock market Thursday.
The company is entering a busy time for initial public offerings, with seven companies expected to make their debuts the same day.
But GoPro is likely to stand out. Its cameras have created a new market, selling to people who want to record and share their experience jumping out of a plane or riding a skateboard. GoPro hopes to raise more than $400 million, valuing the company at about $3 billion.
The stock will trade on the Nasdaq stock exchange under ticker symbol "GPRO."