Cheerios get no lift from GMO switch

Print
Email
|

Associated Press

Posted on March 19, 2014 at 10:00 AM

Updated Wednesday, Mar 19 at 10:02 AM

NEW YORK (AP) — Plain old Cheerios are no longer made with genetically modified ingredients, but the switch hasn't yet translated to a boost in sales.

General Mills, the company that makes the cereal, in January announced it would start making its plain Cheerios without GMOs, or genetically modified organisms.

The move came after a campaign by the group Green America, which prompted fans to express their support on the Cheerios' Facebook page.

On Wednesday, CEO Ken Powell says the company has not seen any sales lift that it can detect.

Print
Email
|