Boobie bracelet funds under question



Posted on May 13, 2010 at 5:55 PM

Updated Friday, May 14 at 7:06 AM

KENT, Wash. - A group of Kent Meridian High School students walked out of Zumiez store in Kent with smiles on their faces. A few of them had just brought a few of the popular "I Heart Boobies" bracelets.

"I thought it was funny," said 9th grader Matthew Gray. But Matthew and his friends weren't laughing when we told them there are questions about where the money for these bracelets ends up.

"The money is not going to where I thought it said it was going? It's confusing!" said Kyle Morrison.

We first told you about the "I Heart Boobies" bracelets after Central Kitsap Schools banned them from Klahowya Secondary School. They're made by "Keep A Breast Foundation," but more than half of the charities listed as receiving money told us they never received a cent from the foundation.

"My knowledge is we've never received on dime from the Keep A Breast Foundation," said Cancer Angels founder Faye Dietiker. She says she's now planning to contact an attorney. "The more I think about it, the more upset I become because that's not the name that I want out there."

After our calls, Keep A Breast Foundation took down many of the charities listed on their site. They maintain that they have given funds to the listed charities and issued this statement:

"As a non-profit organization generally the funds raised by us go to support our own programs... All the funds raised from the bracelet sales go to support Keep A Breast's education and awareness programs."

The foundation spokesperson, Kimmy McAtee, goes on to say that the foundation uses the money for The Keep A Breast Traveling Education Booth which is a portable education exhibit.

The students from Kent Meridian say this information probably won't stop kids from buying the bracelets, but Cherie Skager from the Susan G. Komen For The Cure says it is a reminder for those of us who want to donate.

"It's really important for donors to do the legwork before they commit financially to an organization," she said.

The American Cancer Society, The Better Business Bureau and The Washington State Attorney Generals Office all say they've never heard of the Keep A Breast Foundation. The A-G's office recommends filing a complaint online at