Writer and social branding expert Kate Houston from Try Sweet Talk joined Margaret to share tips to create the best professional, dating and social media profiles for success in 2013.
To learn more about Try Sweet Talk, visit the website by clicking here.
Here are some of Kate's tips:
Don’t copy others
People tend feel more comfortable looking around at what others are doing and then doing something similar.
Instead, be unique by adding some personality – even on a professional bio.
Do get personal
A professional bio can go from being dry and cold to more evocative, bringing you to life.
The first was for a VP in the electronics industry who came here from England.
Like all good Brits, Mark wanted to be a punk rocker. He had the hair, the clothes and the electric guitar. He just needed one more thing – the skill to fix his amplifier. He took one course in electronics and suddenly an illustrious career was born.
The next example takes a serious approach:
I always wanted to be a voice for those who couldn’t speak for themselves. Instead, I became an ear. As a psychologist specializing in childhood trauma, listening brings the greatest reward.
Don’t get too personal
So do get personal. But, don’t get too personal. Dating profiles, in particular, can be filled with too much information. One woman described her C-section. One man posted a photo of his infected foot. Another profile read:
Just healing at home after implant surgery…no silly, I mean dental implants.
Remember, though you’re at home behind a computer, your mindset has to be in the environment where you’re presenting yourself – one filled with strangers.
Do keep it concise
Recruiters, as well as singles dating online, read endless profiles. So keep them engaged, with a quick, effortless read.
On a professional bio, focus on key skills and accomplishments. On a dating profile, stick to a few interests and anecdotes.
Sum this up in about 250 words. That’s long enough to get attention and short enough to keep it.
Don’t over-complicate the message
On professional bios, especially, people bulk up their bios with big words or creative terminology that can be confusing.
I saw LinkedIn profile the other day that said, “I’m a people compeller”. This throws off the flow of the read.
I have a 24-hour rule and that is, I ask myself – will the reader remember the profile in 24 hours – and after reading endless profiles?
Is this one engaging enough to be memorable? Is it simple enough? Does it leave at least one powerful message behind and, if so, what is it?