When the makers of
While they love the “wiggly, jiggly texture” of Jell-O, they also care about what’s in the products, according to Nicole Kulwicki, Head of Marketing for Jell-O.
“We heard a lot about artificial ingredients, which was most surprising to us,” Kulwicki said. “They talked to teachers and friends at school, and they were really aware of it.”
Kulwicki said the company listened to the feedback, and the idea of Jell-O Simply Good was born.