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Starbucks' old, new logo creates stir

09:06 AM PDT on Wednesday, September 6, 2006

By AMY FINLEY / KING 5 News

KENT, Wash. -- Starbucks' decision to revert to its original mermaid logo this month is causing a stir at one local school.

Thirty-five years after the first cup of Starbucks was sold, the java giant is returning to its artistic roots. During September, Starbucks' cups are sporting the original logo, a familiar mermaid. But for some, the sketched depiction clearly showing the mermaid’s breasts is a little too much skin.

A Kent elementary school principal has asked that teachers stopping for a cup on the way to work be sure to get a cup sleeve to cover up the image.

"The principal at that school made a decision that she thought that it could be distracting for students," school district spokeswoman Becky Hanks said.

KING

The woman shown on the cups Starbucks is using for the month of September is showing a little too much for some.

One student we talked with agreed.

"The kids would talk about it ... like, ‘whoa, it’s the naked lady’,” said Victoria Awiten, 12.

Awiten’s dad, Dave Phelps, wasn’t particularly disturbed.

“I think she’s seen worse in movies,” he said.

Whatever distraction there might be, he said, it doesn't call for a rule.

Other residents say they don't think so either.

"If I had an elementary school kid, I wouldn’t care,” said Uma Ramiah.

Hanks said the cup rule is not a district wide policy, just one request by one principal for the month of September.

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