Print
Email
Share

Wash. state tourism office could close June 30

by NATALIE SWABY / KING 5 News

Bio | Email | Follow: @NSwabyKing5

KING5.com

Posted on March 7, 2011 at 8:49 AM

Updated Monday, Mar 7 at 9:29 AM

SEATTLE - Pike Place Market, one of the many places that draws people to Washington, is advertised to potential visitors through the state's travel planner  More than 300,000 of them are handed out every year and 70,000 more are printed off the state's tourism website.

But now that the state office is set to close on June 30, items like the travel planner could go away, and some fear the money could go away as well.

"A lot of states have reduced spending, but we could be the first and maybe only one that's not funding tourism, which is not only a little embarrassing, but a little short sighted," said Tom Norwalk/ President and CEO, Seattle Convention and Visitors Bureau.

Norwalk is upset, and he's not alone.

The first big concern he and others have is money. The tourism office reports travelers spent more than $15 billion in the state in 2010. That generated close to a billion dollars in local and state tax revenues.

And roughly 144,000 jobs in the state rely on tourism.

Many in the industry credit the tourism office for attracting travelers through tools like its website, which receives 2 million hits a year.

"Marketing the state is like marketing any other product. If we are not out marketing, our competitors are, so we should not take for granted that those visitors are going to continue to come at the levels they have been," said Marsha Massey/ Executive Director, Washington State Tourism.

A group called the Tourism Alliance is meeting at the end of the month to discuss possible solutions. The group is made up of business owners from around the state, and among their goals will be to keep marketing moving and the state tourism website running. 

"It's a Band-Aid for maybe the first year, but then this group, this alliance, is going to need to figure out fairly quickly what is that long-term solution that's really going to provide some marketing money," said Norwalk.

Norwalk says they would need to generate between $5-10 million annually to stay competitive with other states.

Print
Email
Share
 

To add a comment, please register or login.

1000 characters remaining

Submit

We welcome your comments on this story's topic. Off-topic comments, personal attacks, and inappropriate language may be flagged and removed, and comment privileges blocked, per our Terms of Service. Thanks for keeping the comments space respectful.

Privacy Policy

You have indicated this comment should be removed.

Close

The comment has been submitted for review. Thank you .

Comments: Displaying 1 - 10 of 10

jillellis said on March 8, 2011 at 7:23 AM

I think you're all missing the point. There are commercials on TV for Vermont, Montana, New York, just to name a few. The tourism office supports the state; people choose to come here to vacation because of the flying fish at the Market, the world-famous Space Needle, Mt. St. Helens, the Cascades and Olympics. Promoting Washington as a vacation spot is vital to the economy of the entire state. It's very short-sighted to shut the office.

62214661
Flag this comment

lsmith5870400119 said on March 7, 2011 at 7:53 PM

If the pike place market is afraid they will loose tourists due to the fact that the Washington tourism office will close, then have Seattle's chamber of commerce pony up. We don't need public money pushing Seattle.

62186676
Flag this comment

finster said on March 7, 2011 at 4:33 PM

@fewwords, you ignore them so much you remember the tagline? Sounds like they're doing what they are supposed to be to me.

62173907
Flag this comment

fewwords said on March 7, 2011 at 2:45 PM

Let the interested parties volunteer and or pay for these ads and committies. I pretty much ignore the "What happens in Vegas stays in Vegas ads" and all the others... so to me that is wasted money. - - - - - I am a pretty social person when I speak to strangers that are visiting our state... it is usually because they are visiting friends and family, not because they saw some ad.

62165676
Flag this comment

kbbcoop said on March 7, 2011 at 1:32 PM

Is this the same agency that spent millions coming up with "Say WA?" for our official state slogan? Probably.

62159892
Flag this comment

logic14 said on March 7, 2011 at 11:46 AM

Close it.

62151564
Flag this comment

nguminh said on March 7, 2011 at 11:37 AM

lot of questions but no answer. where are we heading?

62150859
Flag this comment

c8lsonics said on March 7, 2011 at 11:02 AM

Are you telling me that people will not come to Washington, and the state will lose money because there will be no government bureaucrat telling people to come here? This program should have been cut years ago!

62148451
Flag this comment

awol50 said on March 7, 2011 at 10:15 AM

I cannot think of one good reason why state government should be involved in promoting private business..none. If the businesses want to band together and form and fund a business promoting themselves, fine. But then again, why should them when uncle sap will step up to the plate and do it for them absolutely free of charge. What a deal, for everyone except the taxpayers of the state. The best thing the state can do to "promote" private business is to get out of the way and stop regulating businesses to death. But that will never happen.

62145084
Flag this comment

scott_bellevue said on March 7, 2011 at 9:36 AM

We have taxes that specifically target tourists, like the hotel occupancy tax. So where does that money go?

62142012
Flag this comment