Proud papa Mike Arsenault shows pictures of his 18-month old daughter, Emily, but when she was just two months old she developed eczema.

www.emilyskinsoothers.com

Emily skin soother contains no preservatives, fragrance, or synthetic ingredients.

"Big red raised bumps, it was summer, she was hot, itching and I knew it was baby eczema and the doctor confirmed it," said Arsenault.

But Arsenault, who's an herbalist and acupuncturist, was concerned about the medications being offered to Emily, so he came up with his own.

"I took traditional recipes and made them as simple as possible and ended up with three herbs, olive oil and bee's wax, and it worked so well for her that I started to use it with my patients and then it worked so well for them that I said...'uh-oh' and I incorporate it and start to put it out there," said Arsenault.

Six months later, Emily's Cream is in five states in 40 stores, and the line is expanding. There is now a lavender-scented cream and a soap.

Mike is still surprised by the demand.

"Basically I just wanted to help my baby and everything's come from that," he said.

Mike says people are also using the cream for dry skin and dry scalps and to help with rosacea. A two ounce jar will run you $14.